Hi, I'm Umut.

Profile & Professional Experience

I am a Senior UI/UX Designer with more than 10 years of experience in visual design, graphic design and digital products. I combine a strong visual eye with user-centred, analytical thinking to create clear, responsive experiences. My work spans analysis and concepts, user flows, wireframes and interactive prototypes through to developer handoff. I collaborate closely with product, engineering and marketing teams.

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Professional Experience

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UX Designer · Athletic Sport Sponsoring | 10/2025–present

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• Investigate user behaviour and pain points with Microsoft Clarity, Google Analytics and Crazy Egg.

• Analyse user journeys and develop personas and customer journey maps.

• Improve information architecture and create user flows, wireframes, mockups and interactive prototypes.

• Design responsive interfaces and improve experiences using qualitative and quantitative feedback.

• Support the process from analysis and concepts to UI design and developer handoff; maintain design systems, design tokens and UX/UI guidelines with product and engineering.

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UI/UX Designer · Hermann Hartje KG | 02/2021–11/2024

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• Own UI/UX projects end to end: from concepts, user flows, wireframes and prototypes to final interfaces, developer handoff and quality assurance.

• Develop and improve user-centred interfaces for responsive digital products.

• Build and maintain design systems and style guides to support a consistent user experience.

• Analyse existing interfaces and improve them using user feedback and available data.

• Work in agile, cross-functional teams with product owners, engineering and marketing.

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Senior Graphic Designer · Biges Güvenli Hayat Teknolojileri | 2016–2019

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• Design digital marketing materials: email campaigns, newsletters, social media content and banners for online channels and shops.

• Develop websites, landing pages and web content with a focus on consistency and usability.

• Design app interfaces and support a consistent digital brand experience.

• Create product brochures, print catalogues and brand communications; take projects from concepts to finished digital and print materials.

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Product Designer · Çiçek Sepeti Int. Hiz. A.Ş. | 2014–2016

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• Design digital campaigns and UI screens for the ÇiçekSepeti app.

• Improve landing pages with usability and conversion in mind, and support the process through to handoff.

• Work on a leading Turkish e-commerce platform with more than 11 million app downloads.

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Graphic Designer · Senk Ofset Matbaacılık | 2011–2012

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• Create print advertisements and branding materials, edit images and support photo shoots.

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Education & Certification

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• 2012–2014 · Istanbul Aydın University – Visual Communication Design (Bachelor's degree)

• 2009–2011 · Istanbul Aydın University – Graphic Design

• 2008–2009 · Istanbul Aydın University – English Preparatory Year

• 2025 · Certified User Experience Designer – XDi – Experience Design Institut GmbH

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Skills & Tools

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Research & Analysis: User behaviour, user journeys, pain points, personas, customer journey maps, Google Analytics, Microsoft Clarity, Crazy Egg.

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UX/UI & Delivery: Information architecture, user flows, wireframes, mockups, interactive prototypes, responsive design, end-to-end design, design systems, design tokens, UX/UI guidelines, developer handoff, quality assurance.

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Collaboration & AI: Agile collaboration, Jira, cross-functional teams, Claude, Figma AI.

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Tools & Technical Skills: Figma, Adobe XD, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, HTML/CSS, WCAG.

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Languages

Turkish (native) · German (fluent) · English (good)